A dated website can have a huge negative impact on your business. That ‘hip’ look you went for 5 years ago may now appear tired and boring. Perhaps you went with a very low budget option several years ago – it probably shows! Using photos taken on a mobile phone is probably not a good idea either. Stock images purchased in the past will be out-dated – clothing and hairstyle trends can really show this up.
What customers want from your website
Customers expect a lot these days. They’re not interested in a website that is unclear or difficult to navigate. They will quickly exit your site if it takes too long to load or doesn’t get them the information they need quick smart. If you have content and testimonials on your site that are years old, customers may not consider your business to be credible. More and more people are viewing websites on their mobile phones and/or tablets so having a site that is responsive is now an absolute necessity.
Technology and design continues to develop and change at a rapid pace and your website needs to keep up. A good idea is to search other websites in your industry and see how yours compares. It must stand out to attract new customers and to keep existing ones returning again and again. Customers can get a bit jaded scrolling through dozens of websites to find what they are looking for so you want yours to hold their attention and be the one that completes their search.
These days website designs need to be clean and uncluttered with a good balance of copy and high quality images. Careful placement of call to action buttons can help customers make contact with you or purchase products quickly and easily.
Update your website design
A redesign of your website into a fresh and unique new look can give your business the boost it needs and help you reach your target market. WebDesignGuys has a fantastic option for jazzing up a tired website that won’t break the bank. Our StartUp website package is only $995 + gst. Call us now to find out more.
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